The best-kept secrets of the Swiss mountains.
Secret Stays is the book that reveals them: mountain hotels in Switzerland that we visit and select independently. It lies in their rooms and lounges, where guests have time to leaf through it.
A book to take your time with.
Each hotel gets a two-page spread with large photographs and a piece written by our editors. The book is made for travelers who choose their hotels with care.
- Contents
- About 40 hotels, around 120 pages
- Languages
- English and German, published separately
- Binding
- Linen
Personally visited and handpicked.
We visit every hotel in this book ourselves. A hotel is included only if it wins us over: the setting, the food, the rooms, and above all the hosts.
Three ways to work with us.
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Hotels
Every hotel we select gets a two-page spread and the “Handpicked by Secret Stays” seal. Inclusion is free. Would you like to suggest your hotel? Send us a message.
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Tourism boards
Your region gets its own clearly labeled pages. They reach guests who are vacationing elsewhere in the Swiss mountains and already planning their next trip.
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Advertisers
Your ad reaches your clients on vacation, when they have time to browse. We work with only a few brands, from watches and jewelry to real estate and private banking.
Deadline for the first edition: November 30, 2026.
Frequently asked questions.
What is Secret Stays?
Secret Stays is a linen-bound book of some 40 handpicked mountain hotels in Switzerland, on about 120 pages. Each hotel gets a two-page spread with large photographs, a text by our editors, and the “Handpicked by Secret Stays” seal. It comes in separate English and German editions.
Who chooses the hotels?
We do. We visit every hotel ourselves and include it only if the setting, the food, the rooms, and above all the hosts win us over.
What does inclusion cost?
Nothing. Inclusion is free for hotels, and buying copies for the rooms is not a condition.
Where can I find the book?
In the selected hotels. It is also available through select partners such as tourism boards and brands that suit these hotels.
When is the deadline?
The deadline for the first edition is November 30, 2026. It applies to tourism boards and advertisers. Send us a message using the contact form.
Who we are.
Between us, we bring a background in publishing and 20 years in Swiss finance. We know what goes into a beautiful book, and we know the guests it is made for.
Let’s talk.
We would be happy to show you Secret Stays in person. Send us a message, and we will get back to you promptly.
